Digital marketing techniques to transform your small business.
Digital marketing can transform your small business, whether you’re just starting out or looking to step up your game.
As a small business your time, money and effort are at a premium when it comes to marketing. Everything you do needs to be efficient and effective in achieving maximum ROI.
We get it, not least because we’re a small business ourselves, but also because we spend our days planning and carrying out our clients’ digital marketing activity for them.
Digital marketing is a broad term encompassing what can be seen as an endless list of possibilities from social media posting to blogging to digital advertising, to name a few. With such a broad range of activities to choose from, it’s sometimes difficult to pin down where to start with it all. We help you by simplifying the process of creating and executing a digital marketing plan, focusing on what’s most important to your business and going from there.
There are several ways in which we can help your business to boss it through digital marketing. It’s impossible to do it all, but ‘doing it all’ isn’t the best way to go about any kind of marketing anyway.
The real wins come from choosing your focus, or focuses, and being targeted about it. Which is where we can help you to…
Set goals in order to lock down your marketing strategy
You might have lots of ideas about the direction you want to take your marketing in, or you could be at the other end of the spectrum struggling with where to begin. There are so many possibilities, and it can be difficult to decide on a specific focus.
Talking through your business goals is the first step in helping you (and us) to decide where to start when it comes to your marketing strategy. Simply discussing your objectives and establishing what is important in the first place is essential in defining your next steps.
We find that people find this first step in our process extremely helpful. Not only does it help them to understand what their possibilities are, but it also creates a clear focus in their own minds in terms of what they are actually wanting to get out of their digital marketing activity.
Once we’ve established your goals, we work with you to create a plan of action, which could involve a couple of the following points…
Develop your social media presence
There are so many social media channels that it’s hard to know which ones provide the best platform to showcase your business.
Some industries are suited to certain social channels. For instance, if you’re a photographer you probably want to be active on Instagram, and an artist may choose Pinterest – but in most cases there are no completely right answers.
We can help you decide which route to go down, using our expertise in the social arena to establish where your time and money is best spent.
Once we’ve worked together to decide on a plan of action, we can run your channels and social advertising campaigns so that they’re achieving maximum impact for your business. We always test what works best for your target audience and optimise for the best results.
Improve your SEO
A brilliant website is useless if nobody can find it.
SEO is an ever-changing beast, but you don’t have to worry about the latest ‘hacks’ or updates because we put them into practice for you.
Content marketing is now bigger than ever, and is an SEO technique not to be sniffed at. It’s a fact that a well-written, optimised blog post can get you to the top of a search engine and therefore right in front of your target audience. This doesn’t happen overnight, and you need to know what your audience is looking for in the first place, but if you’re consistent and targeted with your content marketing efforts, they will pay their way.
We help you seek out the questions that your audience wants the answers to, and which problems they want you to solve for them. We then research, create and promote the content that will help potential customers to discover your brand and, most importantly, engage with you.
Of course, core content is another huge factor in how successful your website is when it comes to SEO. We can write your content from scratch, or conduct a ‘health check’ on your copy. Whatever you need, we ensure that your site is fully optimised for achieving your business goals.
There are lots of other ways in which your website can be optimised for SEO too. It’s not just about your search terms and keywords. SEO also concerns the speed of your site as well as PPC / PPI advertising, all of which we can help with.
Give you honest advice
Above all, we give you honest, informed advice. We’re not about creating work for the sake of it. We deliver quality work, whether it’s creating your marketing strategy or writing a series of posts for your blog, rest assured we’ve done our research.
We’re completely transparent about what we do, and give you reports on your marketing activity and its effectiveness. There are absolutely no hidden costs within our work, because there don’t need to be.
This means you know exactly where your money’s being spent, and what on.
We’re always on the other end of the phone
We work remotely and keep in close contact with our clients over email, Skype or on the phone – unless you’re down the road of course, then we meet in person! If you’ve got a question, we’ll answer it.
Ultimately, we understand that there are many factors to consider when thinking about your digital marketing activity, and we get that it can be a little overwhelming when you’re a small business.
When you work with us you get a friendly, no nonsense service. We take the pressure off and simplify things for you, working to get the results you’re looking for.
Need help with your digital marketing?
We love hearing about your goals and helping you to achieve them. Get in touch for a chat today.