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Empowering Children’s Mental Wellbeing: MELVA

17th October 2023

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We've always believed in the power of creativity to transform lives, and our collaboration with Mortal Fools is testament to that.

At Vida, we’ve always believed in the power of creativity to transform lives, and our recent collaboration with Mortal Fools on the MELVA Digital project is a testament to that commitment. We are excited to introduce you to MELVA Digital, a web-based programme designed to enhance children and young people’s understanding of mental health and wellbeing.

Through imaginative storytelling, engaging characters, and practical activities, Melva guides children on a journey to recognise, understand, discuss, and manage their mental wellbeing, all while helping them conquer their ‘worrits.’

MELVA isn’t just another educational tool; it’s a digital portal filled with videos, interactive storytelling, and engaging games that make learning about mental health an enjoyable and informative experience.

We are proud to partner with Mortal Fools, who are working alongside the North of Tyne Combined Authority (NTCA) to introduce the MELVA programme to more schools in Newcastle, North Tyneside, and Northumberland. The collaboration has been driven by their shared commitment to innovative approaches to tackle the national mental health crisis among children and provide essential support for teachers. Thanks to NTCA’s support, Mortal Fools can offer the Melva programme for free to 50 schools in the region, providing these invaluable resources where they are needed most.

The statistics speak for themselves: at least 1 in 6 children aged 7-16 are likely to have a diagnosable mental health condition, equating to an average of 5 children in every classroom. There has never been a more critical time to address this issue, and together, we aim to make a real difference.


If you’re a school interested in bringing the Melva programme to your students, express your interest by visiting this link.

If you’re as passionate as we are about making a positive change in the world through creative and engaging digital projects, we’d love to hear from you.