Back in 2019, Chris Cox (Facebook’s Chief Product Officer) said that “stories would overtake the news feed as the number one way we share things with friends.”
This is also reflected in their trial of a new tool to allow a quick switch to other users’ Stories without having to exit and return to the news feed. If you pull the story down slightly, a Story banner (like is currently on the homepage) will appear to facilitate this navigation.
Auto-captioning? Yes please!
Great news for social content creators – Instagram’s CEO announced earlier this month that Instagram is looking into auto-captioning/subtitling video content.
It’s set to help with accessibility. Plus research from several organisations has shown that up to 85% of video views on social happen with the sound off. A good tip for you take a note of if you share a lot of video content without any captions.
More features to tackle bullying
Instagram also announced 3 more updates to help tackle online bullying this month:
- Pinned comments – you can now set the tone for an account by pinning comments to the top of a thread
- Delete multiple comments and block/restrict multiple people at once – to help manage unwanted interactions
- Manage who can tag and mention you – a response to seeing that tags and mentions can be used to target or bully others
And those are our fave marketing news stories from this month! We’ll be back next month with more but until then, we’d love to hear about any interesting marketing news you’ve heard.