acorn wellbeing.
New app branding, strategy and bespoke web design.
the challenge
Acorn Wellbeing is developing a new app which aims to revolutionise the way patients manage their medication. Their team came to us with their initial plans for the app, with the need to create a brand identity and stylish website that would attract people to the app, and encourage investment to help develop it.
the solution
We created a memorable, trustworthy brand, with a stylish website that encourages Acorn’s target customers to engage with the app. We looked into Acorn’s customer profiles, vision for the company and brand values to create an identity that represents this.
Spreading the Acorn brand and message.
We created full branding guidelines so that the team can be sure that their logo, colours and messaging is used consistently across online and offline channels. To communicate Acorn’s vision in a compelling way, we’ve also designed a suite of print and digital collateral (pitch presentation templates, business cards etc.).
Getting the message out there is the next stage for the team so we’ve worked with them to create a marketing strategy and budget to take to potential investors.
"Vida really understood the nature of our business and what we were trying to convey in our branding and image. Since then they have continued to make valuable contributions to our brand message and communication plans."
