annie brown

our role

Branding, content, website design & development

the challenge

Creating a modern and clean yet personal brand and website for professional needle felting artist, Annie Brown. Annie travels up and down the country to exhibitions and shows, selling her stunning artwork and gifts and holding workshops. She required a new website and online store to showcase her work and sell her needle felted gifts.

the solution

Annie creates a lot of her work using wool from her own flock of rare breed sheep. Needless to say, she had a very unique story to tell and we were excited to help her do it. We wanted her new website to reflect her story, whilst ensuring her beautiful artwork remained the central focus.


brand identity

Annie has a fantastic story and it was a real pleasure to produce her new brand. It was clear she wanted the brand and website to be colourful to reflect the beautiful work she creates. We had to tread a fine-line with the brand so it appeared independent and artisan as well local and friendly, and we're really happy with the end result.


We organised a photographer to capture Annie at work, what she does is so visual and it was important to get this right for use on the website and future marketing. It also happened to be lambing season, so it was a great excuse to meet the new-borns!


website development

We created a completely bespoke design for Annie's website, we wanted the homepage to be extremely visual and quickly inform website visitors about the different things Annie does. The photography takes centre stage and really captures her work and process. Subtle UI animations, clear call to actions and seamless performance on mobile and tablet result in a website we're really proud of.

powerful e-commerce

Annie sold her homegrown and hand-dyed wool and felt gifts at stalls at specialist exhibitions around the country, and her new website now allows her to sell online. We created a super-slick online store that shows off her unique wares and allows customers to buy them easily and efficiently.

visit the website

"I'm delighted and very proud of the logo, branding and website that Vida Creative has created. Thank you again for all your hard work."

Annie Brown