annie brown.

A modern, clean and personal brand identity and website design.

the challenge

Annie travels up and down the country to exhibitions and shows, selling her stunning artwork and gifts and holding workshops. She required a new brand that reflected the bespoke and personal nature of her work, and a website and online store to showcase and sell her artwork and needle felted gifts.

the solution

Annie creates a lot of her work using wool from her own flock of rare breed sheep. Needless to say, she had a very unique story to tell and we were excited to help her do it. We wanted her new branding and website to reflect her story, whilst ensuring her beautiful artwork remained the central focus.


Bringing Annie's unique story to life with stunning photography, design and content.

Annie has a fantastic story and it was a real pleasure to produce her new brand. It was clear she wanted the brand and website to be colourful to reflect the beautiful work she creates. We had to tread a fine-line with the brand so it appeared independent and artisan as well as local and friendly.

For the website, we organised a photographer to capture Annie at work. What she does is so visual and it was important to get this right. The photography takes centre stage in the design as it really captures her work and process.

Annie sells her homegrown and hand-dyed wool and felt gifts at stalls at specialist exhibitions around the country, and her new website now allows her to sell online. We created a super-slick online store that shows off her unique wares and allows customers to buy them easily and efficiently.


"I'm delighted and very proud of the logo, branding and website that Vida Creative has created. Thank you again for all your hard work."

Annie Brown