Innovative brand identity, website design & suite of marketing assets.
MedPoint is an automated prescription collection machine for pharmacies. It was developed to help pharmacy businesses grow by offering a more convenient experience for their patients. Pharmacies also save time and resource themselves by installing a MedPoint machine. The challenge was to create an innovative brand identity, website and marketing messaging that clearly showcased this incredible new solution to a traditionally ‘offline’ target market.
We designed a brand identity that appeals to the pharmacy market, alongside an extensive suite of branded marketing resources. The website was developed in the new brand style, with all-important SEO and customer conversion in mind. After launch, the team undertook a targeted marketing and business development campaign which resulted in much higher demand than anticipated. The team quickly expanded to resource the UK-wide interest in this fantastic innovation. You can now find MedPoint machines across the country - with website enquiries still increasing!
MedPoint have been working with Vida for the past 6 months to get our branding and our website set so we can really 'tell our story'. The Vida team are great to work with and have helped us to get a polished website that really does tell our story. Over and beyond that they have helped to livery our products for customer installations. Nothing seems too much trouble for the team.