MedPoint.

Innovative brand identity, website design & suite of marketing assets.

the challenge

MedPoint is an automated prescription collection machine for pharmacies. It was developed to help pharmacy businesses grow by offering a more convenient experience for their patients. Pharmacies also save time and resource themselves by installing a MedPoint machine. The challenge was to create an innovative brand identity, website and marketing messaging that clearly showcased this incredible new solution to a traditionally ‘offline’ target market.

the solution

We designed a brand identity that appeals to the pharmacy market, alongside an extensive suite of branded marketing resources. The website was developed in the new brand style, with all-important SEO and customer conversion in mind. After launch, the team undertook a targeted marketing and business development campaign which resulted in much higher demand than anticipated. The team quickly expanded to resource the UK-wide interest in this fantastic innovation. You can now find MedPoint machines across the country - with website enquiries still increasing!

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Business Card Grid Mockup Vol.3 by Anthony Boyd Graphics

MedPoint have been working with Vida for the past 6 months to get our branding and our website set so we can really 'tell our story'. The Vida team are great to work with and have helped us to get a polished website that really does tell our story. Over and beyond that they have helped to livery our products for customer installations. Nothing seems too much trouble for the team.

Richard Morgan-Green, Sales Operations Director