Soccer Aid for UNICEF 2021

The world's biggest celebrity football match

Soccer Aid for UNICEF 2021

  • Campaign Look & Feel
  • Art Direction
  • Out Of Home Artwork
  • Digital Design

The world's biggest celebrity football match

Soccer Aid for UNICEF is the world’s biggest celebrity football match, which features ex-professionals and celebrities going head to head to raise money to give children the best start in life. We were approached to lead on the creative for the marketing campaign for the 2021 event. The campaign featured the likes of Usain Bolt, Olly Murs and Patrice Evra.

Leading the creative

A wide range of assets were created for both marketing materials online and in print. The campaign included art-directing a photographic style, producing key visual art for a full billboard campaign across Manchester, livery artwork for trams, print-based adverts and a full suite of both static and animated digital marketing assets.

Photography credits: Soccer Aid for UNICEF, Stella Pictures, Transport for Greater Manchester

Inspiring the nation

We worked with the brand guidelines set by the UNICEF brand team, to create a campaign which aimed to attract the family-based target audience of the event. We delivered an unmissable campaign style that helped inspire and galvanise the nation to get involved and help raise millions of pounds for children across the world.

£13 mil+

Record-breaking money raised from 2021 event

£60 mil+

Total money raised by Soccer Aid for UNICEF to date


Broadcast live on ITV & STV


Celebrities and ex-professional's featured in 2021

A collaborative effort

Due to the fast-paced nature of the event, we worked with the team to come up with processes that allowed artwork to be progressed, signed off, and sent to print or implemented online in the most efficient way. This involved our team liaising directly with suppliers to free up the Soccer Aid for UNICEF team to focus on other important tasks in the run up to the event.


If you like this work, why not check out our other sports branding and marketing projects.