This is Tomorrow Festival.

This Is Tomorrow is the North East’s most ambitious music festival.

the challenge

Vida were tasked to create a bespoke website to enhance the online presence of the festival. The festival, which takes part at Exhibition Park, Newcastle over bank holiday weekend 22-24th May 2020, sees the likes of heavyweight names such as Sam Fender, Gerry Cinnamon, Royal Blood and Blossoms perform. Vida were asked to create a site which had the line-up front and centre of the site, whilst ensuring the important information for attendees was easily accessible.

the solution

As a result of the new site, ticket sales to the festival increased drastically, with over 20,000 visitors to the site on the ticket sale date. A bold and vibrant site was created to follow the aesthetic of the festival’s promotional materials and design collateral. With up to 80% views of the previous site coming from mobile, it was essential to start the design mobile-first, but ensure full responsiveness across all platforms.

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