This is Tomorrow Festival.

This Is Tomorrow is the North East’s most ambitious music festival.

the challenge

Vida were tasked to create a bespoke website to enhance the online presence of the festival. The festival, which takes part at Exhibition Park, Newcastle, normally over the late May bank holiday weekend, sees the likes of heavyweight names such as Sam Fender, Gerry Cinnamon, Royal Blood and Blossoms perform. Vida were asked to create a site which had the line-up front and centre of the site, whilst ensuring the important information for attendees was easily accessible.

the solution

As a result of the new site, ticket sales to the festival increased drastically, with over 20,000 visitors to the site on the ticket sale date. A bold and vibrant site was created to follow the aesthetic of the festival’s promotional materials and design collateral. With up to 80% views of the previous site coming from mobile, it was essential to start the design mobile-first, but ensure full responsiveness across all platforms.

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