1. To those just being introduced to Unit44 / 44 Creative, how would you best describe what you do?
Ah man that depends when someone asks. If we’re in an elevator I’d say we’re contemporary art sellers, with a sprinkle of project curation, and occasional creative consultants. If we’re in a bar (remember them?!) and the conversation is flowing I’d certainly bend your ear about ten years of projects, installations, gallery shows, brand collaborations, and international creative collaborations.
2. What first inspired you to get into art?
I’d always reference Hip Hop culture as my entry point into this world. As a youth I was obsessed with all facets of that scene, from breakdancing to graffiti. It really was synonymous with that movement and expression. This was really galvanized with spending time in the capitol and introductions to artists such as Remi Rough, who stood to kick the door wide open into a subculture that blew my mind.
3. Congratulations on 10 years of Unit 44! You recently celebrated this milestone with the virtual gallery “Hidden In Plain Sight” – how did you find the experience of putting on a virtual show
This will become a long-lasting feature in our output. We’ve always been a fringe gallery in the North of England, and that certainly has its challenges. However, with this technology our audience grew exponentially. Customers and supporters were able to view the exhibition from literally anywhere. This has truly levelled the playing field for us.
However, the experience for the team was certainly a strange one, so much work into something that nobody could truly enjoy in the flesh. And although this is the way the world is going, we still strive for that human contact and genuine in person reaction.