Xplore
Discover off the
grid living.
Xplore is the lightest, most compact range in the Elddis portfolio, designed for the adventurer. Its previous identity didn’t reflect the energy or mindset of its users. It felt dated and overly practical in a market where lifestyle and experience increasingly influence buying decisions. We worked with the team to reposition Xplore with a clearer point of view, building a refreshed brand that feels confident, active and ready to explore.
Client
Erwin Hymer Group
Industry
Leisure Vehicle Manufacturing
Services
- Brand Development
- Vehicle Livery Design
- Exhibition Design
- Brand Strategy
- Brand Guidelines
- Identity Roll-out
Xplore customers are looking for something simple, capable and easy to take off the beaten track. The updated identity reflects that. We created a new logo and visual system that feels lightweight, modern and easy to recognise, designed to sit comfortably in outdoor, retail and digital environments.
The overall look and feel captures movement and openness without being over-designed, helping Xplore appeal to younger buyers and adventure-led audiences.
To further support the brand’s shift, we created new designs for the Xplore website, shaped around clarity and discovery. It presents key information in a way that’s easy to navigate and designed to help users make confident choices.
The structure, tone and visuals work together to reflect the product’s appeal: straightforward, unfussy and ready to go.
The refreshed identity was rolled out across vehicle badges, POS graphics and exhibition materials, giving the brand consistency and impact at launch. We also created full brand guidelines to support long-term use across dealerships and campaigns, with ongoing creative support where needed.
Xplore now has a clearer identity and stronger digital presence, giving adventure-focused audiences more reason to choose a range built with their lifestyle in mind.
