What’s it all about?
For founders and leadership teams who know their marketing needs to work harder but don’t need a full-time CMO.
Guidance through pivotal points
For when your positioning needs tightening. Your campaigns need more direction. Your team needs clearer priorities. Or the business is moving into a stage where “let’s just try this” is no longer cutting it.
Clarity on what’s next
Vida’s Fractional CMO support helps you work out what needs to change, what needs to stop, and what needs to happen next.
Direction from real business experience
Led by our Director and shaped by 10+ years of building Vida, this service brings more than marketing advice.
Support to make the decisions that matter
Get senior input from someone who knows first hand what it means to outgrow an offer, reposition for better-fit clients, invest in the wrong things, back the right ones and make decisions when the next stage of the business depends on them.
Fractional CMO services
CMO input shaped around what you need next.
01
Strategic marketing sprint
A focused reset for businesses approaching a key moment. We get under the skin of your current marketing, business goals and positioning, then define what needs to make the most of your marketing through events like investment, growth, repositioning, a new website or a major campaign.
02
Monthly advisory
Ongoing senior guidance for founders, leadership teams and internal marketers who need someone experienced to challenge the thinking, sharpen priorities and keep marketing connected to commercial goals as the business moves forward.
03
Embedded Frational CMO
Senior marketing leadership inside the business for a defined period. Get support with strategy, planning, team direction and key decisions, to turn scattered activity into a more confident, commercially focused marketing approach.
FAQs
Questions we get asked a lot
What is a Fractional CMO?
A Fractional CMO gives your business senior marketing leadership without hiring a full-time Chief Marketing Officer. They help shape strategy, guide decisions, support teams and make sure marketing is aligned with the direction of the business.
How is Vida’s Fractional CMO service different?
Our support is shaped by both marketing experience and the reality of building Vida over the last 10 years. That means the advice is practical, commercially aware and grounded in the kinds of decisions founders and leadership teams actually have to make.
Do you deliver the marketing work too?
Sometimes, but that is not the purpose of this service. Fractional CMO support is designed to give you independent strategic direction. If Vida is the right partner to help with branding, websites, campaigns or content, we can discuss that separately.
Is this only for businesses with an internal marketing team?
No. Some clients have internal teams who need senior direction. Others have freelancers, agencies or no marketing lead in place. The structure depends on what you need.
Can this help us prepare for investment?
Yes. WYes. We can help clarify your positioning, messaging, website, campaign direction and investor-facing story so your business is easier to understand and more confidently presented.hether you need a website, campaign or social templates, we can help you launch your new brand with impact.
Can we start with a one-off project?
Yes. A strategic sprint can be a useful way to review what is happening now, identify what needs to change and create a clear direction before you decide if you need or want to commit to ongoing support.
