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Rebranding a leading sports injury clinic

Naming, branding, bespoke website and marketing for the North East's leading sports injury clinics and performance centres

Momentum is the merging of two of the North East’s leading sports injury clinics and performance centres. Previously branded as FIT and Physiohaus, we worked with the team on the naming, branding right through to a bespoke website and marketing materials.

We gave the Momentum brand a striking look and feel with a limited colour palette, a bold typographic system on web and in print, across marketing materials and social graphics. Utilising an outlined “M” as a distinctive brand element displayed across various different touchpoints.

The team involved in Momentum have all worked extensively within professional sport and the rehabilitation process and collectively want to offer the same level of integrated support to anyone who wants access to it to help them achieve their physical goals. Given their expertise, we were keen to make this a focal point on the site.

Following on from our work on the brand creation and website design, we worked on rolling out the new brand across the gym itself, creating a range of artwork for interior and exterior graphics and signage.