Hartlepool United

Helping a football club succeed off the pitch

Hartlepool United's heritage stretches back almost 120 years. In 2021, we were challenged with helping the club succeed off the pitch, working on their season ticket campaign, both in print and on social, their corporate offerings and various merchandise including matchday programme designs.

What we did

  • Matchday Programme Designs
  • Social Media Graphics
  • Season Ticket Campaign
  • Corporate Brochures
The Challenge

Refreshing the club's visual identity

Hartlepool United are a fundamental part of the local community in their town. We supported the club with an extensive season ticket campaign to attract fans back to Victoria Park for the season ahead. We supported the club to refresh their visual identity for better engagement with their fan base, including online and offline collateral.

A dynamic visual style across digital and print

We gave the brand a refreshed look and feel with a bold typographic system in print, used across match day programmes, corporate brochure designs and social media graphics. Instantly recognisable, we gave the club the tools to create consistency in print, OOH settings and online.