Skip to content

Hartlepool United

Helping a football club succeed off the pitch


  • Matchday Programme Designs
  • Social Media Graphics
  • Season Ticket Campaign
  • Corporate Brochures

Hartlepool United’s heritage stretches back almost 120 years. In 2021, we were challenged with helping the club succeed off the pitch, working on their season ticket campaign, both in print and on social, their corporate offerings and various merchandise including matchday programme designs.

A billboard showing a Hartlepool United promotional poster
A digital poster promoting Hartlepool United

Hartlepool United are a fundamental part of the local community in their town. We supported the club with an extensive season ticket campaign to attract fans back to Victoria Park for the season ahead. We supported the club to refresh their visual identity for better engagement with their fan base, including online and offline collateral.

A designed image showing various instagram posts for Hartlepool United
A mockup of two phones showing Hartlepool United instagram posts

We gave the brand a refreshed look and feel with a bold typographic system in print, used across match day programmes, corporate brochure designs and social media graphics. Instantly recognisable, we gave the club the tools to create consistency in print, OOH settings and online.

A mockup showing a Hartlepool United gameday programme
A mockup showing pages of a Hartlepool United gameday programme