Hoults
More than
an office.
Hoults is a family-run workspace provider with deep roots in the North East. Their flagship site, Hoults Yard, began life as a pottery factory in the 1800s and has since evolved into a thriving creative hub, home to independent businesses, makers and innovators.
As Hoults expanded beyond its original site, the challenge was clear: they needed a brand that respected this rich heritage while capturing the energy, ambition and individuality of their spaces. One that felt instantly recognisable as Hoults, wherever it appeared.
Client
Hoults
Industry
Commercial
Services
- Branding
- WordPress Website
- Design Rollout
We partnered with Hoults on a full brand and website refresh, designed to showcase what makes their spaces so distinctive while bringing greater consistency and clarity across all locations.
The existing brand had strong foundations, but there was an opportunity to create a more cohesive identity that could scale. It needed to work just as confidently on site signage and wayfinding as it did online, while still allowing each location to retain its own character.
Through collaborative workshops and brand strategy sessions, we worked closely with the Hoults team to define what truly sits at the heart of the brand. We explored how to unite their sites under one clear, confident identity without losing the individuality and atmosphere that make each space unique.
The resulting direction balances heritage with energy. It draws on Hoults’ industrial past while introducing a bold, contemporary edge that reflects the creative community it now supports. The brand feels established yet forward-looking, rooted in place but built to evolve.
The refreshed brand gives Hoults a strong, consistent presence across its physical spaces and digital platforms. It provides clarity for tenants and visitors, strengthens recognition across locations, and creates a flexible foundation for future growth.
Most importantly, it captures what Hoults does best: creating spaces with character, history and purpose, designed for people and businesses to thrive.
“We’ve absolutely loved working with the Vida Creative team on this project. From the very start, they were brilliant to work with, always on the front foot, meeting tight deadlines and guiding us through workshops that really helped focus our ideas. They’ve turned our thinking into something we’re genuinely excited and proud to share. A real dream team.”
Louise White
Marketing Manager
