Scope
- Campaign Creation
- Art Direction
- Digital Advertising
- Out Of Home Artwork
- Stadium Assets
Soccer Aid for UNICEF is the world’s biggest celebrity football match, which features ex-professionals and celebrities going head to head to raise money to give children the best start in life. We were approached to lead the creative for the marketing campaign for the 2022 event. The campaign featured the likes of Liam Payne, Robbie Williams and Usain Bolt.
We worked with the brand guidelines set by the UNICEF brand team, to create a campaign which aimed to attract the family-based target audience of the event. We delivered an unmissable campaign style that helped inspire and galvanise the nation to get involved and help raise a record-breaking £15,673,728 for children across the world.
A wide range of assets were created for marketing materials online and in print. The campaign included art-directing a photographic style, producing key visual art for a full billboard campaign across London, livery artwork for trams, print-based adverts and a full suite of both static and animated digital marketing assets.
