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Soccer Aid for UNICEF 2022

The world's biggest celebrity football match

Scope

  • Campaign Creation
  • Art Direction
  • Digital Advertising
  • Out Of Home Artwork
  • Stadium Assets

Soccer Aid for UNICEF is the world’s biggest celebrity football match, which features ex-professionals and celebrities going head to head to raise money to give children the best start in life. We were approached to lead on the creative for the marketing campaign for the 2022 event. The campaign featured the likes of Liam Payne, Robbie Williams and Usain Bolt.

A poster on the London Underground featuring Liam Payne, Robbie Williams and Usain Bolt with the details of 2022's Socceraid for Unicef, designed by Vida Creative
A poster on a London Underground tube station featuring Liam Payne, Robbie Williams and Usain Bolt with the details of 2022's Socceraid for Unicef, designed by Vida Creative
Posters up the esculators on the London Underground featuring Liam Payne, Robbie Williams and Usain Bolt with the details of 2022's Socceraid for Unicef, designed by Vida Creative

We worked with the brand guidelines set by the UNICEF brand team, to create a campaign which aimed to attract the family-based target audience of the event. We delivered an unmissable campaign style that helped inspire and galvanise the nation to get involved and help raise a record breaking £15,673,728 for children across the world.

A poster in a train station featuring Liam Payne, Robbie Williams and Usain Bolt with the details of 2022's Socceraid for Unicef, designed by Vida Creative
A person looking at a poster in a train station featuring Liam Payne, Robbie Williams and Usain Bolt with the details of 2022's Socceraid for Unicef, designed by Vida Creative
A poster in a shopping centre featuring Liam Payne, Robbie Williams and Usain Bolt with the details of 2022's Socceraid for Unicef, designed by Vida Creative
A poster in a train station featuring Liam Payne, Robbie Williams and Usain Bolt with the details of 2022's Socceraid for Unicef, designed by Vida Creative

A wide range of assets were created for marketing materials online and in print. The campaign included art-directing a photographic style, producing key visual art for a full billboard campaign across London, livery artwork for trams, print-based adverts and a full suite of both static and animated digital marketing assets.

The crowd at 2022's Socceraid for Unicef with the crowd holding up coloured flags that spell out 'Socceraid for unicef' and fireworks in the foreground of the image
The Socceraid 2022 trophy on the side of the page, with a Socceraid shirt underneath reading 'Bolt 9.58' and a digital graphic in the background featuring Liam Payne, Robbie Williams and Usain Bolt and details of 2022's Socceraid for Unicef, designed by Vida Creative
Aitch signing a Socceraid England shirt for a fan with various stadium graphics around, designed by Vida Creative
The World XI changing room with various graphics designed by Vida Creative
The Socceraid world XI coach wrapped in graphics featuring players from the team and the event sponsors, designed by Vida Creative
The Socceraid England coach wrapped in graphics featuring players from the team and the event sponsors, designed by Vida Creative
A photograph from Socceraid 2022 when Lee Mack scored the winning penalty and some of the World XI lifted him onto their shoulders