Soccer Aid
The world’s biggest celebrity football match
- Campaign
- Art Direction
- Advertising
Overview
Soccer Aid for UNICEF is the world’s biggest celebrity football match, which features ex-professionals and celebrities going head to head to raise money to give children the best start in life. We were approached to lead the creative for the marketing campaign for the 2023 event. The campaign featured the likes of Jill Scott, Robbie Williams and Usain Bolt.
Client
Soccer Aid Productions
Industry
Live Events
Services
- Campaign Creation
- Art Direction
- Digital Advertising
- Stadium Assets
Soccer Aid for UNICEF raised an incredible £14,619,005! All the money raised will help support UNICEF’s vital work towards helping children worldwide, from fighting malnutrition, keeping children safe in times of crisis, and getting them to school.
£14.6M
Find out how we led the campaign creative for Soccer Aid 2023, helping raise over £14 million for UNICEF’s global work with children.
A wide range of assets were created for marketing materials online and in print. The campaign included art-directing a photographic style, producing key visual art for a full billboard campaign across London, livery artwork for trams, print-based adverts and a full suite of both static and animated digital marketing assets.
