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Soccer Aid

The world’s biggest celebrity football match

  • Campaign
  • Art Direction
  • Advertising


Soccer Aid for UNICEF is the world’s biggest celebrity football match, which features ex-professionals and celebrities going head to head to raise money to give children the best start in life. We were approached to lead the creative for the marketing campaign for the 2023 event. The campaign featured the likes of Jill Scott, Robbie Williams and Usain Bolt.


Soccer Aid Productions


Live Events


  • Campaign Creation
  • Art Direction
  • Digital Advertising
  • Stadium Assets

Soccer Aid for UNICEF raised an incredible £14,619,005! All the money raised will help support UNICEF’s vital work towards helping children worldwide, from fighting malnutrition, keeping children safe in times of crisis, and getting them to school.


We worked with the brand guidelines set by the UNICEF brand team, to create a campaign which aimed to attract the family-based target audience of the event. We delivered an unmissable campaign style that helped inspire and galvanise the nation to get involved and help raise an incredible £14,619,005 for children across the world.

A wide range of assets were created for marketing materials online and in print. The campaign included art-directing a photographic style, producing key visual art for a full billboard campaign across London, livery artwork for trams, print-based adverts and a full suite of both static and animated digital marketing assets.

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