Virgin Money Unity Arena

Defying all odds in 2020

Virgin Money Unity Arena is the UK’s first socially-distanced events venue. The 2500 capacity venue launched in August 2020, in Gosforth Park, Newcastle creating a safe environment for fans of music and comedy. The 6-week run of live events featured a diverse line-up of artists including Brit-Award winner Sam Fender, The Libertines, Becky Hill, Bill Bailey and Maximo Park.

What we did

  • Branding
  • Key Visual Design
  • Website Design and Development
  • Marketing Campaign
  • Stage and on-site artwork
The Challenge

What to do when the whole world is watching

We were tasked to work on the project from its initial concept stage, creation of targeted sponsorship presentations, full marketing campaign including social media and poster templates, right through to the creation of physical artwork across both the event site, as well as online with the creation of a fully bespoke website. The concept of the events was greatly received throughout the industry, picking up best Open Air Experience of the Year 2020 at The Drum Awards.

The Solution
Images

Bringing the Virgin Money brand to life

After helping the project gain sponsorship with Virgin Money, we worked with their brand team to bring the Virgin Money brand to life across various activation touchpoints across the site. The project gained huge global mainstream press including BBC, Rolling Stone, and The Guardian, with positive reviews on the concept of these unique events.

1.5mil

Website hits

50,000+

tickets sold for the shows

400k

unique website visitors

33

live shows across 2020

The Results

Social engagement

In the lead-up to the events, we created a range of animation assets that were used by the artists to promote the events across their social channels, this included the likes of The Libertines, Sam Fender and Two Door Cinema Club sharing the assets across social.

New Collateral

Vida were fantastic. They were very collaborative and always delivered in a timely manner. We were very pleased with how our brand was brought to life at the event across multiple different areas."

Ali O’Reilly

Senior Manager, Sponorships & Events, Virgin Money

Testimonial

Press Coverage

Coverage