Virgin Money Unity Arena
Defying all odds in 2020
Virgin Money Unity Arena is the UK’s first socially-distanced events venue. The 2500 capacity venue launched in August 2020, in Gosforth Park, Newcastle creating a safe environment for fans of music and comedy. The 6-week run of live events featured a diverse line-up of artists including Brit-Award winner Sam Fender, The Libertines, Becky Hill, Bill Bailey and Maximo Park.
What we did
- Key Visual Design
- Website Design and Development
- Marketing Campaign
- Stage and on-site artwork
What to do when the whole world is watching
We were tasked by SSD Concerts to work on the project from its initial concept stage, creation of targeted sponsorship presentations, full marketing campaign including social media and poster templates, right through to the creation of physical artwork across both the event site, as well as online with the creation of a fully bespoke website. The concept of the events was greatly received throughout the industry, picking up best Open Air Experience of the Year 2020 at The Drum Awards.
Bringing the Virgin Money brand to life
After helping the project gain sponsorship with Virgin Money, we worked with their brand team to bring the Virgin Money brand to life across various activation touchpoints across the site. The project gained huge global mainstream press including BBC, Rolling Stone, and The Guardian, with positive reviews on the concept of these unique events.
tickets sold for the shows
unique website visitors
live shows across 2020
In the lead-up to the events, we created a range of animation assets that were used by the artists to promote the events across their social channels, this included the likes of The Libertines, Sam Fender and Two Door Cinema Club sharing the assets across social.
Vida were fantastic. They were very collaborative and always delivered in a timely manner. We were very pleased with how our brand was brought to life at the event across multiple different areas."
Senior Manager, Sponorships & Events, Virgin Money