Adepsi
A simple solution
to a complex problem.
Adepsi is a cloud-based platform that solves a key challenge in the contact centre industry: managing live and legacy call data. Their technology is cutting-edge and easy to use, but their dated brand identity and website didn’t show it. We partnered with the adepsi team to refresh their brand, build a bespoke website, and revive their marketing strategy.
Client
Adepsi
Industry
Tech
Services
- Branding
- Website Design
- Bespoke Website Build
- Marketing Support
Adepsi knew their branding no longer reflected the strength of their product or where they wanted to go next.
We first worked with the team to shape their brand strategy, clearly defining their audiences, key messages and how to stand out in a crowded tech space. By the end of the rebrand process, we’d created a cleaner, more confident visual identity with engaging copy and assets that appealed to adepsi’s ideal customers.
We injected even more personality with animations to highlight key aspects of the platform. The clean, smooth visuals showcase adepsi’s intuitive UX and how easy it is to use compared to other solutions.
The new adepsi website reflects the refreshed brand, making the benefits and features of this complex product easy to understand.
One of the team’s goals was to increase lead generation, so the site guides users from current problem to booking a product demo.
A streamlined build supports fast performance, accessibility standards and future growth, with SEO-informed copy to help users and search engines find what they’re looking for.
We created adepsi’s new marketing strategy with the team, which we continue to adapt and roll out with their team.
Our work involves strengthening adepsi’s brand presence across the channels their customers use.
We’ve transformed their business and personal team LinkedIn profiles and continue to create optimised blog content and social posts, design collateral for events, and materials to support sales such as whitepapers and one-pagers.
“Vida have been great to work with. Our initial workshops quickly got to the heart of what adepsi does, who we needed to speak to and how to explain it simply, and their proactive approach kept everything moving. If you want a partner who asks the right questions and delivers to a high standard, I’d happily recommend them.”
Dan Bendon
Director