Ali
Remortgaging
made simple.
Ali is an AI-powered conveyancing platform, designed to simplify the remortgaging process for homeowners. We partnered with the team to develop the brand and design the fullUI for boat user and solicitor experiences, creating a platform that feels trustworthy, intuitive and ready to scale.
Client
Ali
Industry
Tech
Services
- Branding
- UI/UX Design
- UI/UX Toolkit
- User-Flow
- Brand Strategy
Ali needed a brand that fit the legal space while still feeling human, approachable and easy to connect with.
Everything from the logo typeface to the warm colour palette and illustrations was designed to create a recognisable, trustworthy brand identity.
We also selected a range of illustrated icons and graphics to add personality without compromising professionalism. This visual identity set the tone for the UI, giving the product a clear, friendly foundation to build from.
Working closely with the Ali team, we helped scope their product and mapped out the different user flows based on what homeowners and solicitors needed at each stage of the remortgaging process.
We then designed the UX to create a clear, user-friendly experience that felt aligned with the new brand identity.
Across every screen, the interface brings Ali’s brand to life through clean layouts, consistent interactions and a calm, supportive visual tone that reflects the identity we created.
