This month we’re covering sports marketing campaigns. Read on to find some of our favourites.
Gemma’s pick: Wembley Stadium’s Spanish Steps
Dan’s pick: Formula 1 Exhibition
Ahead of the launch of the first official Formula 1 Exhibition, Hingston Studio have released details of the brand and visual identity system of the exhibition. The bespoke headline typefaces have all been created by the studio, as well as the branding and typography, the studio have also created a really cool website, wayfinding and exhibition graphics. You can see the website here, f1exhibition.com. The exhibition opens this month in Madrid.
Georgie’s pick: Adidas Change is a Team Sport
For this sports marketing campaign, I’m choosing Adidas’ 2020 Change is a Team Sport. This campaign is paired back compared to other Adidas campaigns with a whimsical Wes Anderson feel. It takes place in a school-like setting with the uniform being black tracksuits and superstars. With a piano soundtrack and motivational narration by Jonah Hill, the ad has a star-studded cross-generational cast from around the world. The message is to the point and not unachievable. For change to happen, we must come together around the world no matter our age or status, working as a team. You can watch it here.
Ellen’s pick: British South Asian Footballers
Inzajeano Latif is a photographer with a passion for “giving a voice to marginalized communities and shining a light on their experiences.”
In my hunt for a sports-themed pick, I came across Inzajeano’s powerful photographic campaign around the alarmingly low British South Asian representation in the UK football league (0.77%, despite making up 8% of the UK population). On Inzajeano’s website, they share that “The Kick it Out campaign’s Sanjay Bhandari states that this underrepresentation indicates a systemic problem in football culture and calls on the FA, Premier League, and club scouts to do more to eliminate bias and stereotypes.”
It’s just one campaign in Inzajeano’s wider series of ‘Powerful images for powerful stories’ which I’d highly recommend checking out on their website inzajeano.com.
Image credit: Musa, Dawud and Adam by Inzajeano Latif