LinkedIn Improved its Video Marketing Metrics
LinkedIn have teamed up with Moat analytics to help marketers get a better idea of how their video ads are performing in terms of their bottom line.
If you haven’t already, think about getting your business onto the LinkedIn video marketing hype, because LinkedIn members spend almost 3x more time watching video ads compared to time spent with static Sponsored Content. If you’d prefer not to use ads, try integrating video content into your organic LinkedIn strategy and see if you notice a difference in engagement.
Google displayed 30 first page search results
This one’s just for a bit of fun. We came across an article where a developer had 30 search results displayed on the first page of his Google search rather than the usual 10. We’re not exactly expecting this to be a common occurrence, but you never know.
Well, that’s it for this month’s round-up! If you enjoyed reading about the latest updates taking place across the digital marketing world recently, there’ll be more where that came from next month. Stay tuned.