Soccer Aid
The world’s biggest
celebrity football match
Soccer Aid for UNICEF brings together world-class talent, football legends and a global audience, all with one purpose: raising funds to help children grow up safe, healthy and able to play. We’ve partnered with the Soccer Aid team since 2019, shaping the creative for every campaign and supporting the event from early planning through to match day and beyond.
Client
Soccer Aid Productions
Industry
Live Events
Services
- Campaign Creation
- Art Direction
- Digital Advertising
- Stadium Assets
Since we started working together in 2019, Soccer Aid for UNICEF has raised over £75 million — funding UNICEF’s vital work to help children worldwide, from tackling malnutrition and keeping children safe in times of crisis, to helping more children get to school.
£75M
We’ve worked as an extension of the Soccer Aid for UNICEF team, supporting one of the UK’s biggest charity events through record-breaking campaigns. The event has raised over £75 million since 2019, including the 2022 match which raised £15.6 million.
Across changing venues and lineups, our role is to set the creative direction, keep the campaign aligned across multiple stakeholders, and ensure everything feels part of one clear, compelling identity.
From early concepts through to rollout, we shape the campaign’s visual direction and photography, creating the foundations that everything else builds from. We refine talent imagery – working with lineups that have included Usain Bolt, Emma Hayes, Jill Scott, Stormzy, Tom Hiddleston and Vicky McClure – and set the visual style used across billboards, transport livery, social content and stadium environments.
Our work spans some of the UK’s most iconic stadiums, including Stamford Bridge, Old Trafford, the Etihad Stadium and London Stadium. Each venue brings new opportunities, and we translate the campaign into a complete in-stadium experience.
From pitch-side graphics to large-scale digital displays, we create visuals that elevate the atmosphere for tens of thousands in the stands and millions watching at home.
We’re involved at every stage: talent decks, brand and campaign development, photography briefing, rollout planning, social assets and a full suite of event and stadium graphics. Working closely with the Soccer Aid team and key partners ensures the creative stays consistent and impactful from the first announcement to the final whistle.
It’s a partnership we’re proud to be part of, and one we’ll continue to support as the event grows year after year.
“We consider Vida as an extension of the Soccer Aid for UNICEF marketing team rather than an external agency. They understand Soccer Aid’s marketing ambition and deliverables for each campaign and always deliver best-in-class design solutions grounded in our strategic approach.”
Laura Parker
Head of Marketing
