Search engine optimisation, content writing and social media management.
Blueprint Interiors are established office design and fit-out specialists that have been operating in and around the Midlands for over 15 years. They approached us to help them increase leads and attract more visitors to their new 'living' showroom and offices, WorkLife Central.
A key part of our solution was to position the Blueprint brand as workplace interior specialists, as well as increasing digital awareness of the brand. We achieved this by creating a consistent social media presence, writing compelling blog articles and promoting the 'WorkLife Central' showroom. We made technical improvements to their website and optimised page content to improve Google rankings for key search terms locally and nationally.
We performed a full website audit, identifying and carrying out adjustments to improve the technical performance of Blueprint's website. The company's organic search engine rankings for relevant keywords were also drastically improved through our work on the written content across the site.
As part of our brand positioning strategy for Blueprint, we created a suite of fully-optimised, topical blog posts and articles to increase brand awareness and engagement, and drive visitors to the website.
To complement and enhance our efforts increasing the organic reach of Blueprint's website content, we created a consistent stream of engaging content across their social channels; Facebook, Linkedin, Instagram and Twitter. The nature of Blueprint Interiors' work is highly visual, so our main aim with their social channels was to showcase their best work, and give audiences increased insight into the company's values and services.