blueprint interiors

our role

Bespoke web development, SEO, content writing and social media management.

the challenge

Blueprint Interiors are established office design and fit-out specialists that have been operating in and around the Midlands for over 15 years. They approached us to help them increase leads and attract more visitors to their new 'living' showroom and offices, WorkLife Central.

the solution

A key part of our solution was to position the Blueprint brand as workplace interior specialists, as well as increasing digital awareness of the brand. We achieved this by building a beautiful new website, creating a consistent social media presence, and writing compelling blog articles. Our priority was to increase their brand awareness locally and increase visitors to their showroom

bespoke website

inspiring design

We created a beautiful bespoke design for the new Blueprint website. Key to the design was creating something more in line with the Blueprint’s visually identity. To achieve this we used the quirky 30 degree axonometric grid, and introduced more of their brand colours & typography into the design. Visitors now have a consistent experience whenever they interact with the brand; whether online, in print or at the physical showroom at WorkLife Central.

built to convert

The new website showcases the excellent work Blueprint do, and the improved case studies and masonry gallery functionality boasts their fantastic photography and videos. It’s not all about looking pretty though, we have created a smoother user experience by improving the navigation flow throughout as well building customisable landing pages, call to actions and forms. The result: visitors interact with the website for longer, and are more likely to get in touch.

content & seo

content

As part of our brand positioning strategy for Blueprint, we created a suite of fully-optimised, topical blog posts and articles to increase brand awareness and engagement, and drive visitors to the website.

search engine optimisation

We performed a full website audit, identifying and carrying out adjustments to improve the technical performance of Blueprint's website. The company's organic search engine rankings for relevant keywords were also drastically improved through our work on the written content across the site.

digital marketing

increased organic following by 300%

To complement and enhance our efforts increasing the organic reach of Blueprint's website content, we created a consistent stream of engaging content across their social channels; Facebook, Linkedin, Instagram and Twitter. The nature of Blueprint Interiors' work is highly visual, so our main aim with their social channels was to showcase their best work, and give audiences increased insight into the company's values and services.

Vida Creative has been a breath of fresh air for Blueprint. The blend of technical expertise combined with an agile approach in developing a full range of website, digital and social media for us has been immensely productive. The working relationship with our internal staff and other external partners is acknowledged by all as a great success. The results are evident in the hard statistics they report every month and as well as the tangible sense that our profile has been enhanced with everyone we want to talk to, we have seen high quality inbound enquiries reach record levels. I can recommend Ellen & Henry without hesitation

Rob Day, Chairman & Founder